1/10/2019: Christa Amidon Featured in Builder Online
When C.R. Herro talks about Meritage Homes’ standard smart house features, he doesn’t start with the Wi-Fi enabled video doorbells, light switches, thermostats, smart door locks, advanced garage door openers, or weather-sensing irrigation systems included in the firm’s branded M.Connected Home. Instead, Herro, vice president of environmental affairs at Scottsdale, Ariz.–based Meritage, talks about a hypothetical 36-year-old soccer mom.
“It’s no secret builders make their money off of upgrades and options,” says Christa Amidon, a residential construction recruiter at Berkley, Mich.–based Birmingham Group, who’s worked at both production and custom home building companies. “This is an area that can be upgraded so a builder can make more money.”
Read full article here: https://www.builderonline.com/design/technology/for-many-builders-smart-homes-now-come-standard_o?utm_source=newsletter&utm_content=Feature&utm_medium=email&utm_campaign=BP_010719%20(1)&he=/