How Highlighting Your Firm’s Vision and Values Will Help to Retain Millennials in Construction

//How Highlighting Your Firm’s Vision and Values Will Help to Retain Millennials in Construction

How Highlighting Your Firm’s Vision and Values Will Help to Retain Millennials in Construction

Many millennials working in construction are at a time in their lives when they are looking to establish themselves in their career. Having a solid income is important to them as they seek to advance in their line of work. But because they are young, there is less pressure for them to stay with a firm if they don’t like their job. Ultimately, having a sense of purpose in their work will keep a millennial at a job longer than just a paycheck. Here’s how highlighting your firm’s vision and values will help to retain millennials in construction.

Bring Purpose into the Workplace

Millennials want to feel like the work they do contributes to the greater good. This might seem strange to older generations who lived through periods of economic hardships and have developed a firm belief that financial stability is first and foremost. But millennials were raised to value their social conscience over their wallets. Finding a way to create a meaningful work culture will benefit both the firm and the employees. In an age where construction companies struggle to retain talent, you have to address what employees truly value. Essentially, millennials are looking for a way to feel connected to humanity through their work.

Create a Meaningful Work Environment

You do not have to have a charity or social justice mission statement to create a meaningful work environment. To bring a sense of meaning into the workplace, it’s important to make employees feel like the work they do helps others, not just themselves. One way to accomplish this is to communicate to employees what the company’s objectives are and how they as individuals contribute to those objectives. It’s also important to acknowledge when an employee is performing well by giving positive feedback. If your company uses sustainable products in any of their operations, you want to communicate this to your employees. Meanwhile, having ethics training courses shows them you care about respectful conduct and moral issues.

A Sense of Connection

The most important thing to keep in mind is that millennials want to see a connection between their personal values and their work life. They cannot do this if they do not have adequate time to reflect. In fact, reflection is the most important way that millennials gauge whether they feel a sense of fulfillment at work. With most jobs, people cannot see their contributions on the day-to-day, but it comes to light when they take the time to think about their accomplishments. Providing work-life balance to your employees by allowing sufficient time off for personal days and vacations, will also help build a sense of connection with the company.

To retain millennials for the long term with your construction firm, you’ll need to establish a meaningful work environment, develop a sense of purpose, and cultivate a sense of connection. Giving positive feedback and providing work-life balance will go a long way toward building trust and keeping millennials for the long haul.


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By | 2019-09-27T10:08:48-04:00 October 1st, 2019|Construction Blog|

About the Author:

The Birmingham Group has been serving the construction industry since 1967. Brian Binke took over the firm in 1995 and since that time, he has personally placed over 1200 construction managers and senior leaders, with company revenues ranging from $10 million dollars to the largest ENR 400 companies in the industry. Brian is an industry innovator, with a specialized skillset in construction. His keen understanding of business, the construction industry, and ability to effectively match and recruit top leaders has led to many accolades. He was ranked the #1 International Billing Owner in the construction industry for his own personal production and has been consistently recognized as one of the Top 10 International Billing Owners out of 800 owners worldwide. This includes owners across every industry. In 2013, Brian was awarded the #1 International Billing Owner within the entire network. For over two decades, Brian has been considered one of the most influential thought leaders in the construction industry. His business and construction knowledge are used as a resource for some of the nation’s most prominent publications. In the past year alone, Brian has been quoted in or authored articles for The Wall Street Journal, CBS News, MoneyWatch, Construction Today, ConstructionDive, United Rentals, Fast Company, Entrepreneur Magazine, American Express, Builder Magazine, and Human Resource Executive, among others. "I believe companies are a lot like sports teams. The team with the best players usually wins. It is my passion to deliver the absolute best talent to my client companies – the market’s top performers, the talent that every company wants to hire but which seldom seems available. To put it simply, I thrive on helping my clients build their Dream Team." - Brian Binke, The Birmingham Group

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