When it comes time to fill a role, you need to ensure that you are attracting the top construction talent. In the past, you could get away with a traditional job posting, but this is no longer the case.

Now, most candidates aren’t willing to apply if it takes more than a few minutes. There are several reasons for this.

First, candidates prefer postings written from their perspective, but that is not common. Additionally, employers don’t usually respond to applications quickly enough. This combination means that potential construction employees distrust the traditional process.

On top of that, the top talent in construction doesn’t have to even bother searching for job listings. Instead, they tend to be recruited directly.

With all of that in mind, the following tips will help you become an expert at attracting the top talent for your construction firm.

Put as Much Effort Into Attracting Construction Talent as You Do Into Marketing

Remember that other companies and recruiters are reaching out to the top talent already. As such, you are competing to attract and hire them.

So, you need to treat finding talent the same way you would find customers.

  • Take the time to plan and execute a strategy.
  • Include outreaches and follow-ups.
  • Highlight career paths and growth opportunities.
  • Showcase your company culture.
  • Treat candidates with respect and like clients during interviews.

Develop a Talent Pipeline

You never stop marketing to clients, right? Take the same approach with talent. It is a common mistake to only look for talent when you have a position to fill. Instead, you should always be looking.

The best way to do so is by creating a pipeline. A good option is to develop relationships with local schools, including high schools, colleges, and technical schools. You should also consider apprenticeship programs and workforce development programs.

Ask Your Employees for Recommendations

Regardless of the role you want to fill, consider asking your employees for referrals. They will already know your company culture and what your construction firm wants from candidates. This makes them better positioned to make good suggestions.

Reach Out on Social Media

You should also get creative about contacting potential construction talent. Social media can be incredibly helpful. LinkedIn and Instagram are particularly useful for construction companies.

Work on this by regularly updating your social media pages with engaging content. Once you have a community, you can post job listings there.

As a bonus, this will also let you take advantage of social media marketing to find clients.


With the right strategies, you should find it easier to attract top talent in construction. Recruiters can also be an excellent resource to help with this.

How can we help you?

Searching for an opportunity in the construction industry? Contact The Birmingham Group’s team of seasoned commercial construction recruiters today to discuss your career path or browse our open positions.

Are you a hiring authority in need of construction talent? Submit a search request today.