Are You Attracting and Engaging Diverse Employees?

//Are You Attracting and Engaging Diverse Employees?

Are You Attracting and Engaging Diverse Employees?

When it comes to construction recruiting, diversity is key – especially in this labor shortage. Having diverse generations and gender has many benefits, including increased creativity, problem-solving, and engagement. However, many construction firms still use a one-size-fits-all approach to recruitment. Here are some tips for hiring diversity in construction.

Attracting and Engaging Millennials

Compared to baby boomers, millennials are more interested in job satisfaction. Older generations are used to working long hours and making personal sacrifices for their careers. Younger professionals want to do something that they enjoy without having to compromise on work-life balance. They also expect to move through companies faster. They are eager to take on more responsibility. It is important to understand that different groups of people have unique expectations.

A Sense of Purpose

Another major difference between millennials and older generations is that they care more about purpose. They want to have a sense of purpose, but they also want to know what the purpose of the organization is. They care about a company’s objectives and mission. They want to know that their personal values line up with the values of the company they work for. They also want to understand how their role contributes to these long-term goals. One of the best ways to attract and engage millennials is to create a workplace that emphasizes transparency and communication.

Attracting Women in Construction

Construction is often thought of as a male-oriented industry but attracting more women to the industry has many advantages. You want the best working for you so you can’t overlook half of the population. Attracting more women will result in a more creative work environment and allow for increased innovation and competitiveness. You need differing perspectives.

Equality in the Workplace

To attract more women to construction, you have to update your polices. Does your company offer maternity leave? Do you have sexual harassment training? Is there a pay gap? Many construction firms don’t consider these questions, which makes it harder to retain female talent. You also need to take an active stance against gender discrimination. Employees can sense right away if men and women aren’t treated equally in the workplace.

The best teams are going to be the ones that are more diverse. If everyone has similar world views and experiences, the team members won’t be able to learn from each other and make each other better. However, transitioning to a more diverse workforce isn’t always easy. Your employees might be resistant to change. They’re comfortable with the status quo. The best way to make the transition easier is to lead by example. If employees see you embracing diversity and showing respect, they are more likely to follow. You want new employees to feel welcomed and accepted. This is crucial to ensuring that you attract and retain diverse professionals.

How can we help you?

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By | 2019-02-18T15:54:24+00:00 February 26th, 2019|Construction Blog|

About the Author:

Brian Binke is the founder & CEO of The Birmingham Group (TBG). TBG is a globally recognized Executive Search and Consulting firm, specializing in the Construction arena. Over the past 22 years, Brian has established himself as one of the construction industries most respected leaders. He has won numerous awards for his industry innovation and has been recognized as the #1 Worldwide Revenue Producing Manager for the Largest Recruitment Network of over 800 Independent Firms. Brian founded SC Bingham Farms in 1995. In January 1997, SC Bingham Farms acquired Management Recruiters Birmingham, established by Fred Bawulski in 1967. Fred was an early pioneer of the executive search industry, which was almost unheard of in the 60s. Today The Birmingham Group remains one of the nation’s most tenured search firms. You can reach Brian directly at bbinke@thebirmgroup.com.
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