Are You Attracting and Engaging Diverse Employees?

//Are You Attracting and Engaging Diverse Employees?

Are You Attracting and Engaging Diverse Employees?

When it comes to construction recruiting, diversity is key – especially in this labor shortage. Having diverse generations and gender has many benefits, including increased creativity, problem-solving, and engagement. However, many construction firms still use a one-size-fits-all approach to recruitment. Here are some tips for hiring diversity in construction.

Attracting and Engaging Millennials

Compared to baby boomers, millennials are more interested in job satisfaction. Older generations are used to working long hours and making personal sacrifices for their careers. Younger professionals want to do something that they enjoy without having to compromise on work-life balance. They also expect to move through companies faster. They are eager to take on more responsibility. It is important to understand that different groups of people have unique expectations.

A Sense of Purpose

Another major difference between millennials and older generations is that they care more about purpose. They want to have a sense of purpose, but they also want to know what the purpose of the organization is. They care about a company’s objectives and mission. They want to know that their personal values line up with the values of the company they work for. They also want to understand how their role contributes to these long-term goals. One of the best ways to attract and engage millennials is to create a workplace that emphasizes transparency and communication.

Attracting Women in Construction

Construction is often thought of as a male-oriented industry but attracting more women to the industry has many advantages. You want the best working for you so you can’t overlook half of the population. Attracting more women will result in a more creative work environment and allow for increased innovation and competitiveness. You need differing perspectives.

Equality in the Workplace

To attract more women to construction, you have to update your polices. Does your company offer maternity leave? Do you have sexual harassment training? Is there a pay gap? Many construction firms don’t consider these questions, which makes it harder to retain female talent. You also need to take an active stance against gender discrimination. Employees can sense right away if men and women aren’t treated equally in the workplace.

The best teams are going to be the ones that are more diverse. If everyone has similar world views and experiences, the team members won’t be able to learn from each other and make each other better. However, transitioning to a more diverse workforce isn’t always easy. Your employees might be resistant to change. They’re comfortable with the status quo. The best way to make the transition easier is to lead by example. If employees see you embracing diversity and showing respect, they are more likely to follow. You want new employees to feel welcomed and accepted. This is crucial to ensuring that you attract and retain diverse professionals.

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By | 2019-02-18T15:54:24-04:00 February 26th, 2019|Construction Blog|

About the Author:

The Birmingham Group has been serving the construction industry since 1967. Brian Binke took over the firm in 1995 and since that time, he has personally placed over 1200 construction managers and senior leaders, with company revenues ranging from $10 million dollars to the largest ENR 400 companies in the industry. Brian is an industry innovator, with a specialized skillset in construction. His keen understanding of business, the construction industry, and ability to effectively match and recruit top leaders has led to many accolades. He was ranked the #1 International Billing Owner in the construction industry for his own personal production and has been consistently recognized as one of the Top 10 International Billing Owners out of 800 owners worldwide. This includes owners across every industry. In 2013, Brian was awarded the #1 International Billing Owner within the entire network. For over two decades, Brian has been considered one of the most influential thought leaders in the construction industry. His business and construction knowledge are used as a resource for some of the nation’s most prominent publications. In the past year alone, Brian has been quoted in or authored articles for The Wall Street Journal, CBS News, MoneyWatch, Construction Today, ConstructionDive, United Rentals, Fast Company, Entrepreneur Magazine, American Express, Builder Magazine, and Human Resource Executive, among others. "I believe companies are a lot like sports teams. The team with the best players usually wins. It is my passion to deliver the absolute best talent to my client companies – the market’s top performers, the talent that every company wants to hire but which seldom seems available. To put it simply, I thrive on helping my clients build their Dream Team." - Brian Binke, The Birmingham Group

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