As a construction recruitment and consulting firm, The Birmingham Group has leveraged thought leadership to drive innovative business outcomes. This transition occurred organically. We knew we wanted to do more than just recruit on behalf of our clients, work with them in designing a staffing strategy to execute their plan. This came naturally to me. Over the past 20 years I have had the pleasure of speaking to, and working with construction leaders at almost every general contracting company in the country. I might forget a name or two, but I can remember everything about their business. This has allowed me to uncover hidden profit centers that may not yet be on your radar. To achieve this goal, we began leading by thought, instead of leading by doing.
What Is Thought Leadership?
Thought leadership can be applied to many areas of your business, marketing, and content production. It is leading by a thoughtful, engaged, and open-to-new avenues method of leadership. While many leaders lead by doing, thought leaders go the extra mile. Thought leaders don’t just have tenure in their industry, but are authorities, whose innovative ideas are in-demand. This innovation is shared to impact the industry most often through online and offline content marketing.
You Don’t Have To Be A Thought Leader To Succeed
Thought leadership or content curation may never be in your wheelhouse, and that’s ok. Instead, find a network of resources who provide the insights required to help your business evolve. This requires a balance of building upon what you know works and remaining open to exploring sustainable new business practices. Focus on doing what you do best and leave the innovation to your respected thought leaders. Maximize their lessons and insights with direct engagement. This is easier than ever in the age of information technology, as you can easily read and learn from the thoughtful content produced by nationwide thought leaders in business, finance, HR, and every area of architecture, construction, and engineering. Follow their blogs, social media, and subscribe to their newsletters.
We Are Passionate About What We Do
One of our many goals at TBG is to do more than just recruit, but maintain the connection to the businesses and hardworking Americans who will benefit from job placement and the construction built in their hometowns. This human approach is one successful construction firms are notorious for—safety, teamwork, and quality you are proud to put your name on. Quality you would be happy to live in, send your kids to school in. Quality that builds our thriving communities.
Visit The TBG Blog For Food For Thought
We are dedicated to helping nationwide construction firms identify, recruit and retain the talent required to remain at the forefront of innovation and industry trends. We invite you to check back each week for insights designed to inspire and inform. To take things to the next level, contact us directly to discuss personalized recruiting and project diversification.
Whether your construction business is established or emerging, The Birmingham Group provides you with the thought driven industry innovation you are searching for to work as your partner in recruiting, project diversification, consulting, and more. Please reach out to us today to discuss how we can help you create innovative and sustainable business outcomes.