How Construction Firms Are Attracting Gen Z

//How Construction Firms Are Attracting Gen Z

How Construction Firms Are Attracting Gen Z

As the labor shortage in construction intensifies, firms are looking toward Generation Z to close the skills gap. Construction firms across the country have continued to devote more energy and resources, training programs, and recruitment as COVID-19 has caused large parts of the country to shut down. Here are some of the ways construction firms are attracting Gen Z to the industry.

Labor Shortage

Even though unemployment reached record highs this years, shortage of qualified talent remains an ongoing problem in the construction industry. Many professionals don’t want to work right now because they don’t want to take any chances with their health. Meanwhile, interest in construction has decreased in the last decade as more and more young professionals choose to seek four-year degrees, particularly in the tech field. This has left many firms with a desperate need to fill important positions.

The Role of Technology in Construction

One reason the construction industry has struggled to attract young professionals is because the industry as a whole has been slow to incorporate technology. Many members of Gen Z want to work in a high-tech field, but few associate construction with technology. Construction companies have been working to make their firms more tech friendly and integrate technology to improve overall processes. COVID-19 has actually sped things along by forcing many firms to implement virtual resources. As the industry continues to embrace technology, it will become easier to pitch construction to Generation Z.

Job Security

One of the biggest advantages of construction is that the industry offers excellent job security. When the pandemic occurred, many businesses in the retail and restaurant industries, for example, had to shut down completely. Many states considered construction to be essential. The demand for construction remains fairly consistent, so it is a great choice for professionals looking for a sense of security. Moving forward, members of Generation Z will likely prefer to work in an industry equipped to weather changes in global health, which represents a good opportunity for firms to pitch construction to younger professionals.

While this has been an interesting year for the U.S. economy, the construction industry continues to deal with a critical shortage of skilled labor. Many firms have struggled to attract members of Generation Z who are more interested in careers that allow them to develop their tech skills. Yet, as concerns about job security intensify and the industry itself becomes more reliant on technology, it will be easier for firms to appeal to Generation Z, which in turn will help decrease the labor shortage and increase workflow.


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By | 2020-07-07T09:46:36-04:00 July 9th, 2020|Construction Blog|

About the Author:

The Birmingham Group has been serving the construction industry since 1967. Brian Binke took over the firm in 1995 and since that time, he has personally placed over 1200 construction managers and senior leaders, with company revenues ranging from $10 million dollars to the largest ENR 400 companies in the industry. Brian is an industry innovator, with a specialized skillset in construction. His keen understanding of business, the construction industry, and ability to effectively match and recruit top leaders has led to many accolades. He was ranked the #1 International Billing Owner in the construction industry for his own personal production and has been consistently recognized as one of the Top 10 International Billing Owners out of 800 owners worldwide. This includes owners across every industry. In 2013, Brian was awarded the #1 International Billing Owner within the entire network. For over two decades, Brian has been considered one of the most influential thought leaders in the construction industry. His business and construction knowledge are used as a resource for some of the nation’s most prominent publications. In the past year alone, Brian has been quoted in or authored articles for The Wall Street Journal, CBS News, MoneyWatch, Construction Today, ConstructionDive, United Rentals, Fast Company, Entrepreneur Magazine, American Express, Builder Magazine, and Human Resource Executive, among others. "I believe companies are a lot like sports teams. The team with the best players usually wins. It is my passion to deliver the absolute best talent to my client companies – the market’s top performers, the talent that every company wants to hire but which seldom seems available. To put it simply, I thrive on helping my clients build their Dream Team." - Brian Binke, The Birmingham Group

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