Investing in Your Team: Why It’s Critical and How to Do It More

//Investing in Your Team: Why It’s Critical and How to Do It More

Investing in Your Team: Why It’s Critical and How to Do It More

Investing in your team is critical to the success of your construction firm, especially when there is a labor shortage. Investing in your employees will reap a strong return on investment and help you attract better talent. You want your employees to feel like you not only value them but want to see them succeed.

Candidates Are Looking to Grow

Candidates are looking for career development opportunities. The best talent will find your company more appealing if they know you invest in your employees. They’re looking for opportunities to receive certifications and degrees, such as safety and project management certificates. If you advertise that your employees have certificates, you’ll not only attract more candidates, you will also attract more clients.

Return on Investment

When you invest in your team, you reap a strong return on your investment. This is especially true if you invest in their education. You can promote to your clients that your employees have sought-after certifications, such as Occupational Safety and Health Administration training or LEED professional credentials. This will help you land more clients and jobs.


Investing in employees improves retention. If your employees feel like you care about them and are invested in their future success, they are far more likely to stay with your company. This is especially true if the employees have kids in college, and the company is helping pay for their tuition. Employees are interested in more than just money. They want to work for a company that is compassionate and humane.

Tips for Investing in Your Team

There are many ways to invest in your employees. Some companies pay for higher education. They usually set up a grade-based system, for example: A-100%, B-75, C-50%, etc. Some companies provide tuition reimbursement for employees’ children. For example, they might give $5,000 per child for education.

Some companies invest in technology, providing employees with hardware, software, and apps, which can help improve their efficiency. You can also invest in employees by reserving a box at an arena, hosting annual family days, and recognizing long-time employees with personalized gifts. Sabbaticals are another option. For example, you might give an employee a month off after they worked 5 years.

Investing in your team is a great business move. You’ll help build a better employment brand and make your company more attractive to prospective candidates and clients. In a talent shortage, you need candidates to want to work for you. This won’t happen unless you have a reputation for treating employees well and truly investing in their careers. Show them that you value them and want to see them succeed.


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By | 2019-10-30T19:37:52-04:00 October 31st, 2019|Construction Blog|

About the Author:

The Birmingham Group has been serving the construction industry since 1967. Brian Binke took over the firm in 1995 and since that time, he has personally placed over 1200 construction managers and senior leaders, with company revenues ranging from $10 million dollars to the largest ENR 400 companies in the industry. Brian is an industry innovator, with a specialized skillset in construction. His keen understanding of business, the construction industry, and ability to effectively match and recruit top leaders has led to many accolades. He was ranked the #1 International Billing Owner in the construction industry for his own personal production and has been consistently recognized as one of the Top 10 International Billing Owners out of 800 owners worldwide. This includes owners across every industry. In 2013, Brian was awarded the #1 International Billing Owner within the entire network. For over two decades, Brian has been considered one of the most influential thought leaders in the construction industry. His business and construction knowledge are used as a resource for some of the nation’s most prominent publications. In the past year alone, Brian has been quoted in or authored articles for The Wall Street Journal, CBS News, MoneyWatch, Construction Today, ConstructionDive, United Rentals, Fast Company, Entrepreneur Magazine, American Express, Builder Magazine, and Human Resource Executive, among others. "I believe companies are a lot like sports teams. The team with the best players usually wins. It is my passion to deliver the absolute best talent to my client companies – the market’s top performers, the talent that every company wants to hire but which seldom seems available. To put it simply, I thrive on helping my clients build their Dream Team." - Brian Binke, The Birmingham Group

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