While most construction companies focus on building a brand to attract clients, you also want to make your brand attract employees. After all, you need to give potential employees a reason to choose your company instead of other opportunities.

Before the pandemic, there was already a skilled labor crisis, making it hard for construction companies to fill on-site jobs or administrative tasks. But the pandemic worsened these issues. Now, many companies are offering opportunities to build a better and more efficient workforce.

If you don’t follow the right construction recruitment strategies, you can miss out on crucial talent that goes to them.

The following strategies should help you remain competitive and attract the talent to help your company continue to grow.

  1. Plan Ahead of the Big Day

Perhaps an essential part of the best construction recruitment strategies is to recruit constantly. If you wait until you have a position to fill, you will likely struggle to serve it on time. Or you may have to compromise on the skills of the applicant you hire.

Instead of waiting for the last minute, plan ahead. Look at your upcoming construction projects with various clients and see exactly when you will need more employees. Then, be proactive and start the hiring process early

Even better, take steps to always generate interest in your construction company. One example is a portal for job opportunities on your website. Another is working on employer branding.

  1. Outline Your Job Descriptions

One of the most important steps to ensuring you find the best talent via construction recruitment for a given role is clarity in the job description. The job description should specifically outline all of the relevant information candidates need to know, including:

  • Responsibilities
  • Required skills and background
  • Preferred skills and background
  • Potential compensation
  • Whether it is a permanent position

The more detail you provide, the more likely it is that the candidates you attract will be a good fit.

  1. Use the Right Construction Recruitment Platforms

All of your other construction recruitment strategies will go to waste if you do not use the right platforms for recruitment. You want to make sure that you choose the platforms that top talent uses to search.

  • Start with Your Website

One of your first steps should be to advertise jobs on your website. Create a portion of your website that is dedicated to job opportunities. Your goal is to develop strong enough brand recognition that those in search of construction careers will actively seek out a page like this.

  • Use Employment Websites and Social Media

You also want to harness the power of employment websites and social media, especially LinkedIn. When choosing employment websites, advertise job listings on websites that cater to construction careers.

  1. Hold Your Interviews

The final stage of the decision-making process for both you and the candidate will be the interview. Depending on the role, you may need more than one interview.

Start your interview slowly, helping candidates relax. Then, at the end of the interview, thank them for their time and let them know what the next step in the construction recruitment process is.

Incorporating those steps into the beginning and end of the interview will help you convince the candidate that they want to work for you. They will show a level of personalization and respect that speaks volumes which will come in handy throughout all stages of the inner-working process in the construction industry.

How can we help you?

Searching for an opportunity in the construction industry? Contact The Birmingham Group’s team of seasoned commercial construction recruiters today to discuss your career path or browse our open positions.

Are you a hiring authority in need of construction talent? Submit a search request today.