Focus on What Sets You Apart When Hiring

//Focus on What Sets You Apart When Hiring

Focus on What Sets You Apart When Hiring

From the moment a candidate arrives for an interview, they are assessing the company’s culture. Everything from the way they are greeted to the firmness of the first handshake can influence how they perceive the company and its culture. One of the most important goals during the interview process is to accurately express to candidates why your company culture is a step above your competition’s. When hiring, you need each candidate to leave with a clear understanding of what the culture is and a strong desire to become a part of that culture.

What Makes Your Company Unique?

If a candidate were to ask why they should choose your firm over a competitor’s firm, would you have an answer? While candidates are trying their hardest to show you why they are the best person for the job, the interview goes both ways. The best talent will have their choice of firms. While it helps to have a clear mission statement, the best way to prepare an answer for this question is to ask your employees. Why do they enjoy working at your firm? What aspects of the company culture attracted them? Why would they recommend working for you? You company has an identity. It has a personality. If you can illustrate this identity to prospective employees, you will help them feel more of a connection to your firm.

Make Sure Your Company Website Is Mobile-Friendly

You might think that job hunters spend the most time searching for jobs and filling out application on weekends when they have more free time, but most job hunting takes place in the workplace. Most job hunters are employed and do most of their searching while at work. This means that much of job hunting takes place on mobile devices, especially smartphones. You want to make sure the career page on your firm’s website is mobile-friendly. This will help you attract better talent, while also helping to enhance your company’s image because it shows prospective employees you are up-to-date with technology.

Engage Candidates with Videos

Most job hunting is done on computers now. This is certainly convenient, but it makes it harder for firms to engage potential candidates. It’s missing the human element. One thing that helps is to have engaging video content on your website. If a job seeker sees your post on a job board and searches your website to learn more, what will they find? Have video resources for your candidates or testimonials from recent hires. You can tell the candidate directly what makes your firm stand out, but it will mean more if they hear it from multiple perspectives. This will take the narrative from an elevator pitch to a company story.

At the end of the day, talented construction professionals will have multiple firms vying for them. During the job search, companies start to blend together. They have the same job descriptions. They may even have the same mission statement. You have to go out of your way to stand out.

How can we help you?

Searching for an opportunity in the construction industry? Contact The Birmingham Group today to discuss your career path or browse our open positions.

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By | 2019-02-18T15:27:27-04:00 February 19th, 2019|Construction Blog|

About the Author:

The Birmingham Group has been serving the construction industry since 1967. Brian Binke took over the firm in 1995 and since that time, he has personally placed over 1200 construction managers and senior leaders, with company revenues ranging from $10 million dollars to the largest ENR 400 companies in the industry. Brian is an industry innovator, with a specialized skillset in construction. His keen understanding of business, the construction industry, and ability to effectively match and recruit top leaders has led to many accolades. He was ranked the #1 International Billing Owner in the construction industry for his own personal production and has been consistently recognized as one of the Top 10 International Billing Owners out of 800 owners worldwide. This includes owners across every industry. In 2013, Brian was awarded the #1 International Billing Owner within the entire network. For over two decades, Brian has been considered one of the most influential thought leaders in the construction industry. His business and construction knowledge are used as a resource for some of the nation’s most prominent publications. In the past year alone, Brian has been quoted in or authored articles for The Wall Street Journal, CBS News, MoneyWatch, Construction Today, ConstructionDive, United Rentals, Fast Company, Entrepreneur Magazine, American Express, Builder Magazine, and Human Resource Executive, among others. "I believe companies are a lot like sports teams. The team with the best players usually wins. It is my passion to deliver the absolute best talent to my client companies – the market’s top performers, the talent that every company wants to hire but which seldom seems available. To put it simply, I thrive on helping my clients build their Dream Team." - Brian Binke, The Birmingham Group
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