From the moment a candidate arrives for an interview, they are assessing the company’s culture. Everything from the way they are greeted to the firmness of the first handshake can influence how they perceive the company and its culture. One of the most important goals during the interview process is to accurately express to candidates why your company culture is a step above your competition’s. When hiring, you need each candidate to leave with a clear understanding of what the culture is and a strong desire to become a part of that culture.
What Makes Your Company Unique?
If a candidate were to ask why they should choose your firm over a competitor’s firm, would you have an answer? While candidates are trying their hardest to show you why they are the best person for the job, the interview goes both ways. The best talent will have their choice of firms. While it helps to have a clear mission statement, the best way to prepare an answer for this question is to ask your employees. Why do they enjoy working at your firm? What aspects of the company culture attracted them? Why would they recommend working for you? You company has an identity. It has a personality. If you can illustrate this identity to prospective employees, you will help them feel more of a connection to your firm.
Make Sure Your Company Website Is Mobile-Friendly
You might think that job hunters spend the most time searching for jobs and filling out application on weekends when they have more free time, but most job hunting takes place in the workplace. Most job hunters are employed and do most of their searching while at work. This means that much of job hunting takes place on mobile devices, especially smartphones. You want to make sure the career page on your firm’s website is mobile-friendly. This will help you attract better talent, while also helping to enhance your company’s image because it shows prospective employees you are up-to-date with technology.
Engage Candidates with Videos
Most job hunting is done on computers now. This is certainly convenient, but it makes it harder for firms to engage potential candidates. It’s missing the human element. One thing that helps is to have engaging video content on your website. If a job seeker sees your post on a job board and searches your website to learn more, what will they find? Have video resources for your candidates or testimonials from recent hires. You can tell the candidate directly what makes your firm stand out, but it will mean more if they hear it from multiple perspectives. This will take the narrative from an elevator pitch to a company story.
At the end of the day, talented construction professionals will have multiple firms vying for them. During the job search, companies start to blend together. They have the same job descriptions. They may even have the same mission statement. You have to go out of your way to stand out.
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